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New coalition—Electricity Alliance Canada—to promote “the power of electrification”

“Electricity will power Canada’s energy transition and create many new well-paying jobs”


October 13, 2021
By Anthony Capkun


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October 13, 2021 – Several Canadian associations have formed a coalition—Electricity Alliance Canada—with the aim of promoting “the power of electrification to lead the way to a sustainable energy future”.

Those founding members are:

Canadian Electricity Association
Canadian Nuclear Association
Canadian Renewable Energy Association
Electricity Human Resources Canada
Marine Renewables Canada
WaterPower Canada

The alliance says its mandate is to “enable, promote and advocate for the increased use of electricity throughout the Canadian economy to help achieve Canada’s net zero emissions target”.

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“Electricity will power Canada’s energy transition and create many new well-paying jobs,” say alliance representatives.* “We are pleased to announce this enhanced collaboration to advance discussion and implement strategies that promote greater electrification in a way that is sustainable, reliable and affordable.”

Alliance members admit Canada already has a clean electricity system; more than 80% of our electricity comes from non-emitting hydroelectric, nuclear, wind, solar, and marine renewable generation.

Clockwise from top left: Michelle Branigan, Electricity Human Resources Canada; Elisa Obermann, Marine Renewables Canada; Francis Bradley, Canadian Electricity Assoc.; Anne-Raphaëlle Audouin, WaterPower Canada; John Gorman, Canadian Nuclear Assoc.; Robert Hornung, Canadian Renewable Energy Assoc.

However, more non-emitting electricity will be needed to support the electrification of transportation and buildings, the production of hydrogen, and the decarbonization of industrial processes and resource extraction, adds the alliance.

“Canada must prioritize using our abundant, established and emerging, non-emitting electricity resources to accelerate our climate progress and decarbonize our country,” says the alliance.

Canada must rapidly deploy existing technologies, train the workforce for the required skilled jobs, advance nascent technologies, and connect all the components in a more integrated manner across our national grid, the alliance adds.

SEE ALSO More power, zero emissions, cleaner air – CNA2021.


* Alliance representatives

• Francis Bradley, Canadian Electricity Association
• John Gorman, Canadian Nuclear Association
• Robert Hornung, Canadian Renewable Energy Association
• Michelle Branigan, Electricity Human Resources Canada
• Elisa Obermann, Marine Renewables Canada
• Anne-Raphaëlle Audouin, WaterPower Canada



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