By Anthony Capkun
November 20, 2017 – Online portals, “donated” employees and comfort trucks were among the marketing initiatives recognized at Electro-Federation Canada’s 4th annual marketing awards program, with EBMag proudly sponsoring the Event & Tradeshow Category.
WATCH the video above for acceptance speech highlights. Find photos below (Photos A. Capkun).
Meantime, congratulations to the following:
• Hubbell Canada’s myHubbell secure online portal was recognized for offering its distributors, field sales force and agents real-time access to transactional data across almost all 50 brands in its portfolio.
CATEGORY: Corporate Social Responsibility
• Last year, in lieu of layoffs, Partner Technologies Inc. (PTI) “donated” 25 employees for two months to Habitat for Humanity Manitoba, and partnered with Regina Pats, raising $17,500 by donating $100 per point earned by Adam Brooks to Big Brothers Big Sisters Regina.
CATEGORY: Event / Tradeshow
• In May 2017, ABB inaugurated its $90-million high-tech centre in Campus Montreal. A highlight of the event was a special tour of its state-of-the-art Customer Innovation Centre.
• Westburne’s Internet of Things Symposium was hosted at the Open Sky Incubator in Kitchener, Ont., with speakers who discussed the opportunity IoT presents to attendees.
CATEGORY: Integrated Marketing
• The 70th anniversary of 3M’s invention of vinyl electrical tape inspired a year-long campaign that increased brand awareness and exceeded growth targets.
• Through a program to create awareness for its Blue e+ enclosure cooling systems—which included everything from digital advertising and print media to special promos and industry events—Rittal realized thousands of views and visits.
• Westburne’s Premium Program rewards loyal customers and increases sales with new ones. Started in Quebec a decade ago, the task of expanding it nationally commenced in 2015.
CATEGORY: Merchandising & Display
• Almost two years in the making, the Stelpro Comfort Truck has now visited over 80 of its clients’ branches in Quebec, Ontario and the Maritimes since its debut last fall. The truck is a “great tool” for meeting clients and partners, demonstrating products and providing training.
• The 4iE is a counter-top display showcasing Warmup’s underfloor heating system. It has a heated tile and a working 4iE smart Wi-Fi thermostat, and is available in both French and English.
• Westburne’s new showroom concepts were recognized for creating spaces catering to its customers, team members and partners.
• S&C Electric Canada Ltd. was recognized for its efforts in striving to become a net zero landfill, net zero carbon emissions company.
• Standard Products strives to reduce its environmental footprint via three different programs: Recycle, Reduce and Re-use; Responsible Disposal; and Promotion of Sustainable Consumption.
Stay tuned to EBMag.com for the Call for Entries for EFC’s 2018 marketing awards program.