Ontario-wide saveONenergy campaign starts today – Feb. 28, 2011
By Alyssa Dalton
February 28, 2011
Ontario residents are now welcoming more than just the start of a new month. Save on energy–that’s the message Ontario residents will be hearing starting today for the next four weeks as the province rolls out a multimedia awareness campaign to explain how consumers and businesses can conserve energy and better manage their electricity costs.
The campaign, undertaken by the Ontario Power Authority (OPA) and local electricity distribution companies (LDCs), is comprised of TV, radio, outdoor and online components. It will also introduce the new tagline: ‘saveONenergy’ to be combined with the ‘Cleaner Ontario’ mark, which is said to be featured on all conservation messages delivered together with LDCs as a “symbol of consistency and unity of conservation efforts throughout the province.”
“All Ontarians are now better equipped than ever to manage their electricity costs through the saveONenergy programs,” said Colin Andersen, CEO, OPA. “Businesses can also participate: from corner-office to corner-store, everybody can prove that conservation makes good business sense. Join thousands of other Ontarians who are now making energy conservation a key priority for present and future generations.”
Simple conservation actions can lead to greater energy efficiency, less environmental impact and greater reliability in the electricity system, continued OPA.
“Removing an old, inefficient refrigerator (for free) can save up to $125 annually in wasteful electricity costs. Upgrading a household heating and cooling system to an energy efficient model, supported by an incentive of as much as $650, will lead to year-round savings due to greater energy efficiency,” it said.
According to the OPA, Ontario has saved more than 1700MW of electricity since 2005, equivalent to taking more than half a million homes off the grid.