Energy & Power
OPG’s Powering the Future campaign tells its story of cleaner air
By Renée Francoeur
September 15, 2015 – Ontario Power Generation (OPG) is kicking off a new public awareness campaign called Powering the Future, which highlights the company’s “transformation to Ontario’s clean power generator”, it says.
Last year, OPG burned its last piece of coal to make electricity. This was the largest single action to combat climate change in North America to date, OPG says. Two northwestern coal stations were converted to renewable biomass. Now, together with a fleet that includes 65 hydroelectric stations and two nuclear stations, OPG says its power is 99.7% free of smog and greenhouse gas emissions.
“Ontarians can take pride that their company led the way on clean energy”, said Ted Gruetzner, vice-president of corporate relations and communications.
The campaign ads will run between Sept. 14 and Oct. 17, 2015 on network and specialty channels across Ontario. Digital and print ads will also complement the campaign.