Osram enters LED joint venture with Traxon
By Anthony Capkun
Osram says it has strengthened its portfolio in the field of professional LED systems and solutions by setting up a joint venture with Traxon Technologies Ltd. The new company—in which Osram has the majority share—is a provider in the architectural, hospitality and retail markets.
“This new joint venture will make Osram one of the leading providers of
LED solutions,” boasted Osram CEO Martin Goetzeler. “We intend to create
an integrated offering across the entire LED spectrum, which will be
marketed through the joint worldwide partner and sales network.”
“We have expanded our LED product and service offering through our joint
venture with Traxon Technologies to provide an even wider range of
options for the lighting market,” confirmed Abbas Khan, president of
Osram Sylvania in Canada.
Currently, LED technology accounts for 12% of Osram Sylvania’s total
sales. The company invests 15% of those sales into R&D.