Electrical Business


Osram Sylvania The Next Icon LED lighting challenge

February 28, 2009 | By Anthony Capkun

Osram Sylvania has issued a challenge to Canadian manufacturers of lighting fixtures: the search is on for viable designs using Osram LED components and technology. “The Next Icon” Osram LED Design Challenge aims to further Canadian innovation and create awareness of the environmental and economic advantages of LED applications.

company sees an opportunity to develop the presence of widely
recognizable LED-based fixtures. “This challenge is a call for lighting
designs we can celebrate and then help bring to market,” says Steven
Duff, Osram Sylvania’s director, Special Lighting Markets. “We are
actively seeking partners with innovative fixture designs that we can
support and make a reality.”

N.B. Osram Sylvania needs to know by March 6th that you intend to enter the challenge.

deadline to submit prototypes is August 31. The entries will be
highlighted at Lightpoint Canada, Osram’s lighting educational
facility. The fixtures will also be displayed, with winners being
chosen by popular vote, at the Light Canada Expo at the IIDEX design
show in September.

Sylvania’s commitment to all designs also includes promotion in trade
journals and prominence in the company’s Canadian LED Fixture Guide.

serious about creating LED solutions and then working with
manufacturers to help get them into the hands of end users,” said Duff.
Entries designed for illumination applications may be for direct or
indirect, backlit or spot, ambient or task, indoor or outdoor

design challenge’s moniker, “The Next Icon” points to the open
opportunity to popularize LED lighting. “We are working to help create
design icons using LEDs,” said Duff. “So between rising energy costs,
maintenance expenses, regulatory changes, designer chic and emerging
LED technology, the time is right for stand-out designs that are
imaginative and work well.”



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