By Alyssa Dalton
February 20, 2014 – Phoenix Products Company is sporting a new look for 2014—describing its new logo as a tribute to the company’s “rich history” while reinforcing its “brand promise of quality, durability and innovation”.
The new look was revealed at a brand launch event earlier this year, and was met with an “overwhelming sense of pride and excitement”, added the company.
When asked why the decision was made to change the company’s look, George Wordingham, president and fourth generation owner of Phoenix, stated, “The foundation of quality and integrity our company was built upon has allowed us over 120 years of success and service to our customers. We are now entering a new era of opportunity and growth, so it was fitting to rebrand Phoenix to carry our pride and progression into the future.”