By Ellen Cools
September 19, 2017 — Premise LED Inc. (formerly Core Products Canada Ltd.) has acquired the assets of Infinite Electrical Sales Inc., its manufacturer’s sales agent for the Southwestern/Central Ontario and Greater Toronto Area regions.
The company says the acquisition was completed namely to obtain Infinite’s sales team. The Infinite team will officially join Premise LED on October 1.
“Infinite has been our agent since 2013 — they’ve played an integral role in our success,” said Nick Wagner, president of Premise LED. “During our annual contract-renewal meetings, it became apparent that we needed to evolve our relationship. Agencies are often victims of their own success and manufacturers end up suffering from their own short-sightedness. We wanted to keep our team together, and this seemed like the most logical way to do it.”
“When they came to us with this idea, we thought it was pretty unorthodox,” added Greg Stopay, president of Infinite. “However, when you look at the changes happening in our industry and the need for increased support at the branch level, it makes perfect sense.”
Infinite is headquartered in Kitchener, Ont., and was started by Don Snider in 1991.