January 14, 2013 – Westinghouse Lighting announced today the establishment of Westinghouse Lighting Canada (WLC)—a joint venture with Combi Inc., a Montreal based sales and marketing agency.

Westinghouse says it currently sells products into Canada through distributors and retail partners, and Combi will remain Westinghouse Lighting’s representative and third-party logistics provider. However, the purpose of this new company is to “provide superior products and services to Canadian customers, while positioning the company for growth in the distribution and retail markets”.

“Our longstanding relationship with Tony Di Natale creates a natural expansion opportunity for Westinghouse Lighting. We believe that Combi’s Canadian-market expertise combined with the experience and product assortment of our company provides a solid foundation to build upon for many years to come,” said Ray Angelo, Westinghouse Lighting president and CEO.

Combi remains an independent entity supporting its current customers and manufacturers; WLC is a separate entity led by Tony Di Natale. Neither Combi nor Westinghouse business operations will be impacted by the establishment of this new entity, say the partners. WLC will have dedicated resources, including an office and distribution facility in Montreal.

“The establishment of Westinghouse Lighting Canada recognizes the great synergies that both companies have enjoyed, and is the evolution of a great relationship that will provide Canadians with quality lighting products and a brand that is trusted by consumers,” said Di Natale.