SCTE names Bernadette Vernon VP of marketing and membership
By Bruce Homan
Bernadette Vernon has joined the Society of Cable Telecommunications Engineers (SCTE) as vice president of marketing and membership.
Vernon was the director of strategic marketing for the video business
unit of Motorola Corporation and brings to SCTE more than 15 years of
marketing experience in cable technology and system operations. With
SCTE, she will be responsible for integrating marketing and membership
functions including acquisition and retention, customer service,
communications, industry relations, and administration of the SCTE
board of directors and standing committees.
Vernon holds a bachelor of science in business administration/marketing
from Chestnut Hill College and a master of science in organizational
dynamics/management from the University of Pennsylvania. In addition to
her role with Motorola, she has also worked for Harron Communications
as corporate director of marketing. Prior to entering the cable
business, Vernon spent 10 years at IBM in various marketing, sales, and
training and strategy positions.