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Sonepar launches new brand identity “To support our transformation”


November 25, 2021
By Anthony Capkun


November 25, 2021 – Two decades after the launch of its existing logo, Sonepar has unveiled a new brand identity to align with its “ambitious transformation to serve customers with the most advanced automated and digitalized omni-channel processes in the industry”.

“To support our transformation, it is the right time to renew our brand identity,” said Philippe Delpech, CEO of the family-owned organization. “We aim to be a leading pioneer of energy transition.”

The two, interlocking orbits in the logo represent Sonepar’s “balance of global scale and local empowerment”.

“By modernizing the brand mark and improving its legibility, the new logo enables the brand to project an updated and modern image to all of Sonepar’s stakeholders,” added Sonepar’s Matt Pothecary.

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Sonepar serves markets across 40 countries through locally known brands.



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