Southwire goes social to build customer connections
By Anthony Capkun
June 13, 2012 – Southwire Co., a producer of wire and cable, is using online tools to reach out to distributors, electrical contractors, utilities, OEMs and other end users of its products and services.
“Our customers are changing the ways in which they search for information and interact with suppliers. Southwire recognizes these changes, and we are moving rapidly in the digital age and adapting to these changes,” said Rhonda Gauthreaux, director of marketing communications at Southwire.
Southwire unveiled a new blog at www.southwire.com/blog, which aims to be a useful resource contain information on topics ranging from the economy and its impact on building trends to workplace safety. The company has also launched its presence on Facebook and Twitter. All of this social media activity comes on the heels of the release of several Southwire mobile apps, which are designed to help customers be more efficient and effective in their jobs.
“Social media will never replace face-to-face interactions, but Southwire is known as an innovator and a customer service leader in its industry. We were the first wire and cable company to invest significantly in the development of mobile apps, and we will strive to be a leader in social media and thereby make it easier for our customers to communicate with us,” said Gauthreaux.