Electrical Business

News
Stanley Black & Decker partner with HGTV’s Bryan Baeumler


November 23, 2011
By Anthony Capkun

November 23, 2011 – Stanley Black & Decker Inc. has entered into a two-year endorsement with contractor Bryan Baeumler, better-known as the HGTV host of “Disaster DIY” and his HGTV series, “House of Bryan”.

The agreement between Stanley Black & Decker Inc. and Bryan Baeumler involves category exclusive endorsement of Dewalt power tools and accessories, Stanley Hand Tools branded Stanley, FatMax, FatMax Xtreme, Bostitch, Black & Decker power tools and accessories, and Porter Cable power tools. Under the agreement, Baeumler will use these brands in his television programs and appearances, as well as at all home shows and on his website.

“I look forward to working with all the brands under the Consumer Do-It Yourself division of Stanley Black & Decker,” said Baeumler.

In addition to his use of tools under the Stanley Black & Decker umbrella, Baeumler will participate in some radio media campaigns, editorial and promotions for the brands, and will take part in either trade and/or customer-related events.