Stelpro has announced the appointment of Alexandre Lafrance to the team as national retail sales manager, effective March 23.

Alexandre has over 20 years of experience in sales and business development across a variety of industries. Stelpro says Alexandre will be a “key player in our bid for continued growth with our current and future retailers, while ensuring that we meet our strategic objectives.”

He has experience as a key account sales and business development manager, which makes him an effective member of the sales team and the company as a whole.

Alexandre will report to Pierre-Yves Martin, the company’s vice president of sales and business development.