Electrical Business


Vice-President Marketing – Electronic Security – Tyco Safety

June 5, 2009 | By Anthony Capkun

Tyco Safety Products seeks a:

Vice-President Marketing – Electronic Security

Reporting to
the President, Electronic Security, this position is responsible for the
development of domestic and international strategic marketing and
tactical plans for various sales channels and vertical and emerging
markets. The strategic marketing plan will include existing product
portfolios and services coupled with all new product introductions. This
position also pursues all avenues to increase margins, profitability,
competitiveness and market positioning. Focus is on increasing sales and
market penetration in existing markets and developing new markets. Plan
and manage sales efforts for all global regions in conjunction with the
development of sales strategies/objectives. Responsible for planning
and implementing promotions and special projects.

& Skills

• Customer
Focus • Business Acumen • Command skills

• Drive for
results • Action oriented • Technical Learning

• Ethics &
Values • Integrity & Trust • Decision Quality

• Intellectual
horsepower • Organizational Agility • Presentation Skills

• Managing
Vision & Purpose • Perseverance • Problem Solving

Key Areas of Focus
• Providing perfect delivery of
quality products to our customers

• Commercial excellence
• Continuous
total product cost reduction

• Business simplification

• Leverage technology to provide
leading edge products

Required Job

• Comprehensive knowledge of
security product industry.

• Broad understanding of general
business and management practices.

• Highly developed level of
creative skills and resourcefulness to manage marketing function. Must
apply critical thinking skills to determine best strategic approach, to
maintain budget controls and to assist senior staff.

• Ability to
solve practical problems and deal with a variety of concrete variables
in situations where only limited standardization exists. Ability to
interpret a variety of instructions furnished in written, oral, diagram,
or schedule form.

• Ability to read, analyze, and
interpret general business periodicals, professional journals, technical
procedures, or governmental regulations. Ability to effectively present
information and respond to questions from groups of managers, clients,
customers, and the general public.

Measurement of

• Budget/Financial performance

Responsiveness, quality and customer satisfaction

• Ability to
implement against obstacles

• Impact on global markets
• Growth in
market share


• Develops and executes marketing
programs to achieve stated objectives regarding revenue, profitability,
and market share.

• Analyses marketing programs and
adjusts strategy and tactics to increase effectiveness.

• Plans and
conducts market research to identify opportunities for increases sales.

• Reviews
analysis of marketing surveys on current and new product concepts in
order to recommend future product development in emerging markets.

• Provides post
event reports, analysis, and regular status reports on marketing

• Participates in and/or leads new
business meetings, proposal presentations, and/or negotiation meetings.

• Coordinate
and oversee all market research related activities for global market

• Responsible for the development
of tracking tools, processes and summary reporting for various sales
growth in specific countries, emerging or vertical markets.

• Conduct
primary and secondary research on targeted vertical markets to recommend
segmentation strategies.

• Develop existing and new revenue
opportunities within account base.

• Build long-term strategic
business plan for this critical, global account base.

• Measure
monthly performance and performance trends; takes action quickly to
avoid market-share erosion; develops intelligence network to become
aware of warning signs.

Supervisory and
Staff Relationships

• Reports to President – Electronic

• Work closely with Electronic
Security Senior Leadership team

• Work closely with Sales

Education &

Bachelor’s degree (B.S.) from
four-year college or university; Advanced degree in Marketing or Program
Management highly desirable; with ten plus years related job experience
and/or training; 3 to 5 in international programs or equivalent
combination of education and experience. Previous professional
progressive management experience.

To perform this job successfully,
an individual must be able to perform each essential duty
satisfactorily. Although no job description can adequately detail the
full scope of duties necessary, the requirements listed above are a
representation of the levels of knowledge, skill and/or ability
required. Reasonable accommodations will be made to enable an individual
with disabilities to perform these activities.

to apply online.

We thank all applicants for their interest; however only those
selected for an interview will be contacted.

Please mention you saw this posting on EB Careers Online!


Print this page


Stories continue below