VIDEO – Time to sexy-up the electric vehicle
By Anthony Capkun
October 29, 2013 – Ozzie Zehner, the author of Green Illusions, argues electric vehicles don’t solve the gasoline-guzzling automobile’s environmental problems; while EVs are emission-free, their manufacture is extremely energy-intensive. So are they really green? More importantly, does it even matter?
It’s high time we reframed the argument for electric vehicles into one of consumer desire, not social activism; let’s go to market with fun, excitement and, yes, sex appeal with these vehicles, which just happen to plug in.