(UPDATED August 12, 2013, with VIDEO) November 20, 2012 – EBMag has learned that, as part of its mission to ‘green’ Canada’s highways in 2012, Sun Country Highway—in collaboration with over 80 Canadian businesses and tourism destinations—will be launching its 100% publicly accessible electric vehicle (EV) charging network project connecting cities and towns across Canada, thereby creating—says Sun Country—the longest, greenest highway in the world.

“We have embarked on this project to help raise awareness on the capabilities of electric vehicles as efficient and exciting vehicles to drive. Our objectives are not only to reduce carbon emissions, but to show the world how renewable energies combined with sustainable forms of transportation can be the stimulus for the next industrial revolution,” said Sun Country founder and president Kent Rathwell.

Every 100 to 200 kilometres along the Trans-Canada Highway, EV owners will have access to Level 2 charging stations at no cost. The Sun Country team aims to earn Canada the moniker of the country with “The World’s Longest/Greenest Highway”.

Sun Country says it is deploying this charging infrastructure to accelerate EV adoption across Canada. Before Christmas, Sun Country says it will have travelled across Canada from St. John’s, NL all the way to Victoria, B.C., stopping at EV charging locations installed strategically along the Trans-Canada.

The project is led by Rathwell and Sun Country VP Christopher Misch, who are driving an all-electric Tesla Roadster to demonstrate the public access charging network. “The faster 60A and 90A Sun Country chargers have been installed at the majority of locations to futureproof the network and to enhance regional eco-tourism opportunities,” explained Misch.

PHOTO (Left to right): Kent Rathwell, Bert Hickman of Hickman Motors and Christopher Misch.