September 11, 2013 – AD Rewards and Osram Sylvania teamed up for the first official AD Rewards promotion in which customers competed for the grand prize of “The Ultimate Race Weekend!”—an all-inclusive trip to the Sylvania 300 at the New Hampshire Motor Speedway. Congratulations to the following four grand prize winners:

• Mid-Lite Electric, winner from E.G. Penner Building Centres
• Honey Electric, winner from Western Equipment Ltd.
• Michel Robert Entrepreneur Electricien, winner from Électrimat Ltée
• Clowater’s, winner from Eddy Group Ltd.

The promotion ran from May 15 to July 15. Customers had to earn a PIN card by purchasing at least $50 of Osram Sylvania products. Each PIN card gave the customer 100 points and three plays of the Shell Game, in which they had to find an air gun underneath shuffling tires.

The game was designed with three levels of difficulty and, with each level, the reward got larger. The customers with the highest score in their region at the end of the promotion became the grand prize winners.