June 6, 2013 – “At long last, on behalf of the CCDA, I am very pleased and excited to announce that the new Red Seal brand was officially launched last night right before the opening ceremonies of the Skills Canada National Competition in Vancouver, B.C.,” said Dan Mills, chair of the Canadian Council of Directors of Apprenticeship (CCDA, a.k.a. Red Seal).

In 2011, Mills said CCDA officially launched the CCDA Strategic Communications Initiative to tackle the goal of developing a Communications Strategy for the Red Seal Program that would take the program into the future. A large portion of that project has been devoted to refreshing the Red Seal brand, added Mills.

“As part of the rebranding exercise, a new marketing and promotional logo has been developed for the program, and the program’s communication tools have been completely made-over to reflect the program’s new look,” Mills stated. “Please do not hesitate to contact me should you have any comments or questions on this exciting announcement.”