Delmar (part of Cengage Learning) announced the release of “Contractor’s Survival Guide: Building Your Business in Good Times and Bad”—a reference guide with “an emphasis on the fundamentals of business for today’s contractors and construction professionals”. The guide covers a variety of business topics, including identifying the most effective areas to spend marketing dollars, gathering qualified but inexpensive leads, selling more estimates and driving business through the internet and social networking sites. Author Jason Reid is the co-founder of National Services Group, an American residential repaint contractor, and possesses over 17 years of experience in the construction industry and as an entrepreneur.

CLICK HERE for Contractor’s Survival Guide.