July 27, 2013 – ETi Solid State Lighting Inc. has hired James Highgate as its Western Canada/Western U.S. regional sales director.

Prior to joining ETi, Highgate’s career path included positions as director of LED for PennWell/The LED Show, director of sales & marketing for The Lighting Group, and area sales representative for Holophane. He also currently holds the office of district chair West Coast for the Illuminating Engineering Society (IES).

ETi Solid State Lighting is a wholly owned subsidiary of Elec-Tech International Co. In addition to the ETi brand name and private label products, ETi has the rights to develop, manufacture, market, distribute and sell LED lighting under the Whirlpool brand, which will be sold at retailers throughout Canada and the U.S.