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Soraa signs LED lamp distribution agreement with Ushio


January 30, 2013
By Alyssa Dalton

January 30, 2013 – Soraa has announced its full spectrum GaN on GaN LED MR16 lamps are now available through Ushio group companies and its subsidiaries in Japan, China, South Korea, Hong Kong, Taiwan, Singapore, and Europe, as part of the company’s “global strategic sales initiative”. Ushio will sell Soraa’s LED MR16 lamps under the brand name Superline LED, a co-branded Ushio and Soraa product.

“This agreement is an indication of what’s to come for Soraa as we solidify our worldwide presence,” said Eric Kim, CEO of Soraa. “The partnership with Ushio allows us to introduce the company’s products in several new markets, including Japan, where high quality of light is a leading consideration in purchasing replacement LED MR16 lamps. We are honored that a company with the history and expertise of Ushio has chosen our products.”
 
Designed to be an alternative to halogen MR16 lamps, Soraa’s LED MR16 lamps feature a CRI of 95 and R9 of 95, and boast 80% less energy usage.
 
“The lighting market in Japan and many other countries has been in need of a high-quality LED replacement option for halogen lamps,” said Akihiko Sugitani, corporate senior vice president of Ushio. “Soraa’s LED lamps will awaken many people to the possibilities of LED technology with its beautiful light and stylish design.”