The Light Brigade is out of the 80s and into the 21st Century
October 16, 2013 | By Anthony Capkun
October 16, 2013 – Fiber optic trainer The Light Brigade has launched a new brand, saying it provides a “fresh, more relevant image for the 25-year-old company”.
“The Light Brigade’s logo and brand had not been refreshed since the company was founded in 1987. Over the years, The Light Brigade has grown from offering just a few fiber optic classes in one location in Tukwila to a diverse portfolio with hundreds of classes offered each year at locations around the world,” said Dario DePaolis, general manager for The Light Brigade.
The new logo features an updated symbol providing several ties to the Light Brigade’s history, explains the trainer, as well as its future; the symbol first represents light being refracted through media of two different densities, showing the light moving from the dark blue to the lighter blue. Looking at the symbol differently, it appears to be a traditional textbook, a nod to the Light Brigade’s heritage, it says. Lastly, the viewer may see a chevron insignia, a link to the former imagery and the Light Brigade name.
While most elements were changed, certain elements of the former brand (e.g. company name and basic colour scheme) were preserved.
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