EBMag was at Lightfair 2011 in Philadelphia. Editor Anthony Capkun (with associate editor Alyssa Dalton handling the camera) popped in on a number of manufacturers to check out the latest and greatest in lighting.

In this video we attend an exclusive press conference that officially introduced the Havells USA brand to North America. From Flemming Jensen, Havells USA general manager, we learned about the history of Sylvania’s sale in the 1990s and creation of SLI Lighting to now, where SLI officially changed its name to Havells USA Inc., and aims to take over the North American lighting market—with fixtures. And when does the Canadian invasion begin?