Tools and Equipment
Acklands-Grainger website boasts new search and customer utility features
By Anthony Capkun
July 25, 2012 – Acklands-Grainger Inc.—a distributor of industrial, safety and fastener products—says it has launched new and improved features to its website to help you navigate to products and solutions more efficiently. A customer utility toolbar was added to streamline how customers order through the website. This feature provides access to order history, personalizes order lists, details for products selected for purchase, and the ability to view locations for pick-up convenience. With product search generating 75% of website traffic, the goal was to make the search experience as seamless as possible, says the distributor. The product tab now includes 200+ subcategories to help customers narrow their search faster right from the homepage. In addition, the company added a new product detail page that includes enhanced images and product-specific information.