Fulham Co., Inc., a manufacturer and supplier of lighting components and electronics for commercial and specialty applications, has named Edwin Reyes director of OEM sales and business development. The appointment comes as Fulham has released a new range of LED emergency and controls products designed for the OEM market.

In this role, Reyes will oversee all OEM sales activities for the organization. He brings over 14 years of experience to the role, all gained at Fulham, where he started his career in the engineering department before serving as product manager for LED drivers and modules.

“I’m looking forward to strengthening our existing customer relationships and building new ones, and continuing to promote Fulham’s reputation for quality and solution-oriented support,” said Reyes.

Fulham says Reyes’ appointment is part of the company’s plan to strengthen its OEM sales team. In line with this goal, Fulham says it has made several additional appointments to the team.

Todd Hughes has been appointment Fulham’s new OEM regional sales manager for the Northwest United States and Canada. He has over 20 years of account management experience in the lighting industry with both OEM and distribution customers. His responsibility will be to oversee OEM sales in Washington, Oregon, Colorado and all of Canada.

Stephen Flemings is joining Fulham as its new OEM account development manager. In this role, Flemings will work with customers across the United States to develop and drive new business for Fulham. Prior to joining the company, Flemings was an account executive at Harvard Engineering, where he helped to establish and grow new territory for the business, and has experience in new business development.