April 18, 2022* – Electro-Federation Canada announces that Sandra Pedro will join the association as vice-president, Membership and Corporate Partners, effective today.

She is replacing John Jefkins, who will retire from his position in May.

Pedro comes to EFC from Schneider Electric, Global Digital Energy Division, where she served as director, Global Offer Management, among other various sales and channel roles.

In her role at EFC, Pedro will work with members “to maximize their engagement and value from EFC, while also contributing to program development”. She will lead EFC’s Supply Chain Network, working with members to find ways to advance supply chain digitalization across the industry.

Electro-Federation Canada is a national, not-for-profit association that represents over 217 member companies that manufacture, distribute, market, and sell a range of electrical products. Its members employ over 40,000 workers in over 1300 facilities across Canada.

* Photo updated May 23, 2022.