July 10, 2023 – Hammond Power Solutions—a manufacturer of dry-type transformers, reactors and power quality products—has unveiled a new brand identity.

“Reflecting on our 100+ year history, the business has transformed dramatically in the way we go to market, the industries we sell to, the products we offer, and how we recruit and retain employees,” said David Kinsella, chief commercial officer. “This is more than a rebrand: it’s an investment in our business, our people, and our future.”

A new tagline—“Energizing Our World”—emphasizes the company’s goal to be a leader in the electrification of our world by providing standard and custom power conversion solutions, says HPS, while positively impacting social and environmental sustainability.

Many HPS assets have been converted to the new brand identity (e.g. website, partner tools, social media). Remaining assets will be updated throughout the year.