Electrical Business

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IDEAL uses social media to wish customers happy holidays


December 23, 2010
By Alyssa Dalton

Ideal Industries Inc., a manufacturer of electrical tools and supplies, has come to rely on popular social media tools Facebook and Twitter as a touch point to reach out to its worldwide base of electrician, data communications and maintenance contractor customers. 

This holiday season, Ideal presented 150 of its Facebook fans with wire strippers, wire connectors, and a multimeter bottle opener molded into the exact shape of a tester. 

In order to receive their “Santa gift bag,” each electrician was asked to email in a description of their favourite Ideal tool. The results of the survey pointed to wire strippers, especially the Reflex T-Stripper, as an overwhelming favorite, closely followed by testers, says the company. 

One electrician said: “My favorite tool is the Kinetic Reflex wire strippers. They are very comfortable, strip well, and I love always having 8-32 and 6-32 cutters right there with me.” To read other comments that were submitted, visit the discussion section on Ideal’s Facebook page. 

For information about Ideal and its products, please visit www.idealindustries.com.