August 12, 2020 – With the tagline “Ready. Safe. Grow.”, Manitoba has formally launched its #RestartMB campaign as a roadmap to recovery from the pandemic, announced Premier Brian Pallister.

“Public health and safety is a key driver of recovery and, as we continue to safely restart our economy and reopen our communities, we must learn to live with this virus,” said Pallister. “We are committed to being ready for what lies ahead… ready to live with COVID-19, ready to return to school, ready to restart our services, create jobs and grow our economy.”

The campaign will solicit feedback through the EngageMB portal, and aims to drive business participation and awareness of government programs. It will continue to encourage Manitobans to contact the Manitoba Economic Support Centre to access programs and resources, and the centre will promote program priorities in the coming weeks.

The government has commenced a paid advertising campaign on radio and billboards, with plans to expand to print and digital ads throughout the province. The campaign, which will be fully costed in the months ahead, will include “Ready. Safe. Grow.” materials and public health messages.