March 6, 2024 – Prysmian unveiled new branding “that aims to support and amplify Prysmian’s new business strategy”—Connect to Lead.

“Through this rebranding, we are aligning Prysmian’s image to the changes the group is undergoing and to the rapid evolution of our industrial sector—an evolution we intend to lead,” said Maria Cristina Bifulco, Prysmian.

Prysmian says it is new identity “zeroes in on connecting people and businesses with the energy and information they need”.