Electrical Business

Stay ahead of the curve with the E-Tech Marketing Forum 2011

October 26, 2011  By Anthony Capkun

October 26, 2011 – Advancing technologies are driving change at a rapid pace, says the Electrical Council of Electro-Federation Canada (EFC). This acceleration impacts people, products and the electrical industry, touching key areas such as energy efficiency and renewable energy, and encompasses the introduction of electric vehicles. It influences code changes and creates marketing opportunities—hence, the E-Tech Marketing Forum… and EBMag will be there!

The E-Tech Marketing Forum is a unique opportunity to equip yourself and your organization with knowledge from an array of experts. Stay ahead of the curve, suggests EFC, and join other industry leaders at this special one-day event, including the following speakers and topics:

• “Future of the electrical market: How is it changing?” Gavan Howe, president/CEO, Howe Brand Communications Inc.

• “Smart Grid: One of the dynamic elements that will have a profound effect on our products” Ivano Labricciosa, VP asset management, Toronto Hydro


• “Smart Communication for home and business: Tying it all together, people to products, products to products” Richard Wunderlich, director, smart grid, Siemens

• “Energy Efficiency: Since the invention of the steam engine, nothing has opened up markets or grown potential more than efficiencies” John Cockburn, Equipment Standards and Labelling, Office of Energy Efficiency, NRCan

• “Renewable Energy: Wind Power in Canada; Solar Energy Policy in Canada” Wesley Johnston, director of policy and research, CanSIA

Topic Lunch (Here’s an interesting twist! Ed.): Pick a subject and sit with others of like mind to discuss topics of the day. Topic tables include EVs, energy efficiency, renewables, electrical safety and smart grid.

• “Electrical Safety in Canada: Ontario Annual Safety Report; ESFi Canada; Canada Consumer Product Safety Act” Peter Marcucci, chief electrical safety officer, Electrical Safety Authority

• “Installation of electrical products: What’s new in the 2012 Electrical Code?” Ted Olechna, director codes & standards, chief engineer at Electrical Safety Authority

• “Electric Vehicles: Building the infrastructure” John Wade, commercial specifications manager, GE Energy-Industrial and Richard Wunderlich, director, smart grid, Siemens

• “Electric Vehicles: Automotive companies show their forecast” John-Paul Farag, manager, Advanced Technology & Powertrain, Toyota Canada Inc. and Dan Mepham, product manager, Chevrolet Volt, GM Canada

So mark this date on your calendar:

Wednesday, November 30, 7:30 am to 6 pm, at the Novotel Toronto Vaughan Centre: 200 Bass Pro Mills Drive, Vaughan, ON L4K 0B9



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