Electrical Business

Features Careers Training & Education

Learn about customer communications from EBMag’s publisher at e-Tech

September 28, 2013 | By Anthony Capkun

September 28, 2013 – Electro-Federation Canada’s upcoming e-Tech Innovation Forum (November 13) provides an opportunity for you “to gain insight on how to strengthen and expand your sales and marketing strategies”, and helping you along that path is EBMag’s publisher, John MacPherson, who will discuss the most effective platforms for communicating with your customers.

The presentations in this forum will widen your perspective past the next quarter and the next fiscal year, say e-Tech organizers. “Be challenged and step out of your comfort zone in this member-exclusive event that focuses on key topics relating to product innovation, market trends and marketing initiatives.”

Target delegates include the following:

• Sales and marketing senior management
• Marketing managers
• Distributor marketing managers
• Product and line managers
• Customer sales representatives


Other topics include: eCommerce, low-voltage DC, opportunities for manufacturing in Canada, attracting the next generation of codes and standards professionals, and more PLUS an introduction to a new Industry Awards Program.

Print this page


Stories continue below