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Ted Simpson joins HPS as vice-president of marketing

September 27, 2023 | By Anthony Capkun

September 27, 2023 – Hammond Power Solutions has appointed Ted Simpson to the position of vice-president, Marketing. He succeeds Michael Frayne, who is transitioning to the role of senior vice-president, Power Quality and Power Conversion Solutions.

“It’s exciting for me to be a part of a team who has over a century-long legacy of innovation, and who has earned the reputation as a trusted partner committed to modernizing electrical applications in the most sustainable manner possible,” said Simpson.

With over 20 years of experience in the electrical industry, Simpson has held key positions at companies such as AD (Affiliated Distributors), where he served as senior vice-president, Marketing, as well as Philips Lighting, where he spent 16 years in a variety of roles, including general manager, Canada, and head of marketing for North America.

“His experience in successfully developing and executing new products and marketing strategies across distribution, consumer and OEM channels utilizing customer and market data will be essential to pioneering new marketing technologies, ensuring execution of our commercial plans,” said David Kinsella, chief commercial officer, HPS.


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