Electrical Business

News

SNC-Lavalin feels that “now is the right time to rebrand”

September 27, 2023 | By Anthony Capkun



September 27, 2023 – SNC-Lavalin Group Inc. has rebranded to AtkinsRéalis … “a new name for a new transformed company,” said Ian L. Edwards, president & CEO.

“In recent years, we have deliberately repositioned the company. We exited those parts of the business that were not profitable or aligned with our strategy; corrected underlying issues affecting our performance; doubled down on high-growth global markets; embraced digital transformation; and, most importantly, redefined our purpose and strengthened our culture,” Edwards continued, adding that “now is the right time to rebrand”.

The name “AtkinsRéalis” combines Atkins—a legacy brand from across the company’s international markets—and “Réalis” which, according to the company, is inspired by the city of Montréal and the company’s French-Canadian roots.

“It also resembles the verb ‘to realize’ or ‘to make happen’, which emphasizes our focus on outcomes and project delivery,” the company adds.

Advertisement

SNC-Lavalin Group Inc. will not change its legal name until the company obtains shareholder approval at its 2024 Annual Meeting of Shareholders.


Print this page

Advertisement

Stories continue below