September 16, 2013 – Skills/Compétences Canada (SCC) today unveiled a new logo that, it explains, incorporates the WorldSkills International visual identity—a brand recognized globally for championing skills education, training and excellence.

The logo, says Skills Canada, shows five strong lines of colour, representing the global hand of youth who are reaching out for new skills.

“Skills/Compétences Canada is pleased to introduce its new logo which aligns the organization more closely with the WorldSkills International brand,” said Shaun Thorson, SCC’s CEO. “By adopting the WorldSkills visual identity, SCC will help extend global recognition, exposure and appreciation of the importance of skills education and training.”

“With 67 member country/regions, WorldSkills is a global organization reaching into every corner of the world and representing 70% of the world’s population. Collectively we have a strong voice, showcasing and inspiring skills excellence and promoting awareness of the value of skills, trades and technologies,” said David Hoey, COO WorldSkills International.

SCC was founded in 1989 as a national, not-for-profit organization that works with employers, educators, labour groups and governments to promote skilled trades and technology careers among Canadian youth. It offers experiential learning opportunities, including skilled trades and technology competitions for hundreds of thousands of young Canadians through regional, provincial/territorial, national and international events, as well as skilled trades awareness programs.