March 16, 2012 – Universal Lighting Technologies is expanding its sales force in Canada with the addition of Chris Eckertt as regional sales manager, Western Canada. Eckertt has more than 10 years of experience in sales and customer support, including five years in the lighting industry focused on distribution customer management, new business development, and client relations.

Headquartered in Vancouver, Eckertt will serve the provinces of British Columbia and Alberta.

“This new position represents continued growth and investment in the Canadian marketplace by Universal Lighting Technologies to better serve its expanding customer base in the country,” said the company.

“Local support is important to providing the most responsive customer service and building personal relationships with each of our customers in the Canadian marketplace,” added Lazar Petrov, director of distribution & OEM sales—Canada. “Chris brings a superb understanding of our industry and the needs of electrical distributors and contractors as they seek out the best possible lighting solutions for their clients.”

Eckertt can be reached at 604-360-4559 or ceckertt@unvlt.com.