February 4, 2014 – Royal Philips has appointed Brent Shafer as CEO of Philips North America, where he is responsible for “strengthening Philips’ culture of entrepreneurship and growing revenue and market share in the United States and Canada”.

He succeeds Greg Sebasky, who retired from Philips on February 3, and reports directly to Royal Philips’ CEO, Frans van Houten. Shafer previously served as CEO of Philips’ Home Healthcare Solutions business group.

In North America, Philips has over 21,500 employees, and operations at 57 major facilities in three Canadian provinces and 26 U.S. states.

Besides Philips, Shafer possesses market and business experience through various senior leadership positions within General Electric, Hill-Rom and Hewlett-Packard.