January 16, 2012 – Williamson-Dickie Canada Co., a global workwear brand has announced DIY personality Bryan Baeumler as the brand ambassador for Dickies Canada. Baeumler owns and runs a construction company, Baeumler Quality Construction, and is a Gemini award-winning host of the HGTV series Disaster DIY and two new shows, House of Bryan2: On the Rocks and Leave it to Bryan, which begins airing in 2012.

His duties will include representing the brand on his construction sites, at local and national media appearances and during the production of his television shows. He will also provide authentic consumer insights for the brand, adds Williamson-Dickie Canada.

The company described Baeumler as “part of a new breed of contractors who are equipped with a business plan, a deep passion for the work they do and an ambition to set new standards in their trade.”

“We are pleased to introduce Mr. Baeumler as the new spokesperson for Dickies Canada,” said Ryan Sampson, marketing manager, Williamson-Dickie Canada. “Bryan’s positive and hardworking attitude makes him a perfect fit for our brand and we feel he will represent us well both on the construction site and with our everyday consumers.”

“I’m excited about working with Dickies, and representing them as their brand ambassador,” added Baeumler. “I have been wearing Dickies for years and believe in this brand. This is a perfect partnership that represents me and my team authentically.”