Electrical Business


Greenlee rebrands utility products line to Greenlee Utility

October 24, 2009 | By Anthony Capkun

Greenlee is rebranding its utility products line from Fairmont to Greenlee Utility effective immediately.

“We thought it was important to bring our extensive utility product
line under the Greenlee brand,” said Martha Kness, vice-president of
marketing. “Rest assured, only the brand name will be changing. Our
customers can continue to trust in the same high quality products,
manufactured to the same high standards and supported by the same team
of sales professionals.”

Fairmont’s authorized distributors are now authorized Greenlee Utility
distributors for the same products with the same distribution channel
remaining in place. This change will be rolled out in the year ahead,
with several new products to be branded with the new Greenlee Utility
name and logo.

Greenlee Utility products include chain and circular saws and blades,
tree pruners, cable cutters, crimpers, post and rod drivers, and more.



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