Southwire has announced the appointment of Maria Sial to the position of manager, communications & digital strategy. In this role, Maria will lead Southwire Canada’s communications and digital strategy initiatives and support its business development and marketing initiatives.

Maria moves into this role from the company’s Finance team, where she was a senior business analyst. Prior to joining Southwire, Maria was at Eaton, where she held roles of increasing responsibility in supply chain, operations and pricing.

Maria graduated from McMaster University with a Bachelor of Commerce (Hons) degree, and is currently pursuing her Master of Business Administration (MBA) at McMaster’s DeGroote School of Business.

“We are extremely pleased to have Maria assume this position and help drive Southwire’s growth plans through branding, promotional activities and optimization of digital/marketing tools,” said Tim King, director of Southwire Canada. “Please join me in congratulating her.”