Electrical Business

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Universal Lighting reaches IDEA’s Platinum Band for marketing support


December 19, 2012
By Alyssa Dalton

December 19, 2012 – Universal Lighting Technologies has reached IDEA’s (The Industry Data Exchange Association’s) Platinum Band, the “most prestigious level of IDEA’s Bands of Excellence program”, it said.

Owned by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED), IDEA established this program to recognize manufacturers for providing exceptional marketing support to its trading partners.

Platinum status indicates that Universal Lighting Technologies is taking full advantage of the Industry Data Warehouse (IDW) to provide product specs, attributes, images, and descriptions within the online system, said the association. Launched in April 2012, the IDW allows distributors to download information and share it with their customers via the web, print catalogues, and other materials.

“Universal sees the benefit of the enriched data program in support of the Distribution Channel, and we believe it is imperative to offer this information in this electrical format,” said Chris Holstein, vice president of marketing, Universal Lighting Technologies.

“Universal Lighting Technologies has taken a leadership role, and it is appropriate that they be recognized. They are working exceptionally hard to adapt to changing customer expectations, and I’ve been extremely impressed with the way they responded to this challenge,” said Bob Gaylord, president and CEO, IDEA.