Electrical Business

Business News
Thomas & Betts Canada achieves Platinum for IDEA marketing support


September 18, 2014
By Alyssa Dalton

September 18, 2014 – Thomas & Betts Canada has achieved the Platinum level of The Industry Data Exchange Association’s (IDEA’s) Industry Data Warehouse (IDW) Bands of Excellence program, which recognizes manufacturers who provide marketing support to distributors through the IDW.

As the highest level available, the Platinum level indicates that 100% of Thomas & Betts Canada’s stock items in the IDW have been populated with the enriched product marketing content that electrical distributors need to fuel their web sites and to market and sell their products in an increasingly electronic world, said IDEA. This content includes specification data, attributes, images and descriptions.

In addition to over 6000 stock items, data has also been loaded for more than 15,000 additional Thomas & Betts products. Data for all products appearing in the print catalogues is now accessible in the Industry Data Warehouse (IDW).

“This achievement would not have been possible without the efforts of a dedicated E-Business team responsible for the integrity of all data sent to IDW,” said Nathalie Pilon, company president. “We will continue to commit resources to maintaining this elite status and to expanding the availability of high-integrity product information to our distributor partners. Our priority, as always, is to make it as easy as possible to do business with Thomas & Betts.”