May 11, 2018 – Catalyst Sales & Marketing recently added two new-hires to its team: Lierin Nesbit to lead inside sales, and Kate Horodyski to cover marketing and specification sales.

Catalyst is an independent manufacturer representative serving electrical wholesalers and lighting showrooms in Atlantic Canada.

With over a decade of customer service experience, Lierin comes to the electrical industry after working in residential lighting and home décor in Edmonton. She has a degree in Business Administration & Management, and holds a certificate as an ALA Lighting Associate.

Kate, meantime, has a degree in Journalism and five years of experience in content marketing and writing. Besides overseeing Catalyst’s marketing and communications, she is also working with builders, designers and architects throughout Atlantic Canada.

PHOTO (left to right): Catalyst team members Eli Asoyuf, Kate Horodyski, Lierin Nesbit, Mark MacDonald. Courtesy Catalyst.