Light up their lives with Schneider’s EV initiative: Charge the World
By Anthony Capkun
(UPDATED November 4, 2013, with VIDEO) September 25, 2013 – Global energy management specialist Schneider Electric revealed its “Charge the World-Change the World” initiative: for every EVlink electric vehicle home charging station sold in North America, Schneider will donate a solar-powered, battery-operated LED lamp to a family without access to electricity.
The lamps are donated through Schneider’s BipBop program, says the company, which aims to provide energy access to “the 1.3 billion people in the world with no access to electricity…” through skills training and technology, and funds to support economic initiatives around energy.
“Through this program, our EVlink team is connecting EV drivers living a charged lifestyle with people around the world living without access to electricity, empowering them with a new efficient light source for their homes,” said Mike Calise, director, electric vehicles, partner business, Schneider Electric.
In addition, Schneider Electric’s EVlink team has created a video about the initiative and, for every 100 views, the company will donate another light to a family (up to 100,000 views through December 2013). Each person who shares the video online will be entered to win an EVlink home charging station.
(Note on Update: In this video, shot at Electric Mobility Canada’s EV2013 in Gatineau, Schneider Electric’s Lorne Hedges discusses the energy management specialist’s “Charge the World-Change the World” initiative.)