November 3, 2016 – “Ingenuity for life is about how technology connects Siemens to society,” said Siemens Canada CEO Robert Hardt on the launch of the company’s new global brand “Ingenuity for life”.

Siemens Canada says this launch reinforces the company’s commitment to “engineering the future of Canada”, and coincides with the 200th birthday of company founder Werner von Siemens.

“As a B2B [business-to-business] company, our strategy in Canada is to showcase what ‘Ingenuity for life’ means through the eyes of our customers, telling the narrative of how we’re helping them shape the future and next 150 years for Canada,” said Ann Adair, VP corporate communications.

Ingenuity for life will be promoted via numerous channels, says the company, including online, advertising and social media. Supporting the launch are various creative assets, including a new corporate video and a partner success story featuring New Brunswick utility NB Power. Additional customer stories will be published throughout 2017 and beyond.