July 4, 2012 – PowerStream customers and industry colleagues are invited to connect with the electricity distributor through its new social blog and news network, eStream.

Claiming to be the first for electric utilities in Canada, this social blog and news network will serve as the hub for PowerStream news, where visitors can read, share and comment on corporate news and blog posts by PowerStream employees who specialize in areas, such as smart grid, renewable generation, environment, corporate social responsibility, conservation and demand management and special guest articles. It also contains social media links to PowerStreamTV, PowerStream’s YouTube channel, and @PowerStreamNews on Twitter.

“PowerStream is committed to providing customer-focused communications and reaching out to our customers in ways they want to be communicated to and where they want conversations to take place,” said Linas Medelis, director of Customer Relations. “The use of social media enhances our ability to engage our customers and offers greater accessibility to them. It also enables us to reach out to specific audiences on specific issues.”

“Our contributors are eager to share news about innovations in smart grid and renewable generation technologies, as well as relating their own personal experiences in taking advantage of conservation programs or perhaps even in their accomplishments like cycling 200km in the Ride to Conquer Cancer,” added Eric Fagen, director of Corporate Communications.