Lighting & HVAC
Eye Lighting launches into social media
By Alyssa Dalton
November 1, 2013 – Eye Lighting has taken its communications online through Facebook, Twitter, LinkedIn and YouTube videos in an effort to better engage with its customers.
Through its digital media strategy, Eye Lighting says it will build stronger customer relations and improve its ability to meet its client’s needs for both its commercial and utility lighting products. Customers can connect with the company through its contact page: www.eyelighting.com/socialmedia. “Since beginning our social strategy, we have already seen a significant increase in followers and likes from new customers,” said Rob Freitag, VP marketing for the company.