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Sandvine report highlights diversity of subscriber experiences in fixed and mobile networks


October 20, 2010
By Anthony Capkun

October 20, 2010

Sandvine, a provider of broadband network solutions for cable, DSL, FTTx, fixed wireless and mobile operators, has released an internet traffic trends report entitled “Fall 2010 Global Internet Phenomena”, which is based on data from cable, DSL and mobile service provider networks spanning four regions worldwide.

“The internet has a unique way of bridging international gaps and
bringing people together,” said Dave Caputo, president and CEO,
Sandvine. “Yet, interestingly, as we all plug into this international
network to satisfy our social, professional and entertainment needs, our
access patterns and online behaviours have become as unique as we are.
The internet is one single source that satisfies 500 million people, so
it is no wonder that an average user does not exist.”

Major findings reveal the subtle yet substantial differences between
behaviour patterns of consumers in various regions when connecting to
the internet. By contrasting internet usage with previous Sandvine
reports, analysis shows that, even within regions, traffic trends have
changed over the past six-to-12 months.

Regional internet findings:

• In the United States, Netflix represents more than 20% of downstream
traffic during peak times and is heaviest between 8-10 p.m.
• The Asia-Pacific region ramps up their internet usage at 5 a.m. and
their median monthly data consumption is close to 12 GB per household
compared to 4 GB in North America.
• In Europe, zSHARE has become the dominant leader for storage and
back-up services. It accounts for 3% of downstream traffic during peak
periods.
• Behaviourally, some subscribers in Latin America use the Internet the
same, regardless of a fixed or wireless connection. For example, close
to 1/3 of traffic on wireless and fixed networks is real-time
entertainment such as YouTube or PPStream.
• Overall there is a wide variation between the amount of time internet
connections are active. For example, the three hours is the average time
a fixed connection is active in North America, whereas it’s closer to
5.5 hours in Asia-Pacific.

Another major driver affecting worldwide internet behavior is the
increased availability of 3G and 4G networks. Internet mobility has
become as accessible as fixed line in many regions, and subscribers are
taking full advantage of the flexibility that converged networks offer.

“This is the first report where we compared the behaviors of fixed and
mobile users,” said Caputo. “For a subscriber, the internet is the
internet, regardless of when, where or how they connect to the network,
and that is consistent in our findings. Usage plans and personalized
services that appeal to the broadband-individual, rather than the
broadband-household, have become the internet of today.”

The “Fall 2010 Global Internet Phenomena” report was based on a
representative cross-section of fixed and mobile data providers serving
spanning four regions worldwide, including: Asia-Pacific, Europe, Latin
America and North America. Data was gathered over a two-month period in
August and September 2010 and captured the bits-per-second, per protocol
and the number of active hosts per protocol on the network.

CLICK HERE for Sandvine.