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The Lion appoints Brunet president; Coulombe succeeds as CFO

September 13, 2023  By  Anthony Capkun

September 13, 2023 – The Lion Electric Company—a manufacturer of all-electric medium- and heavy-duty vehicles—has appointed Nicolas Brunet president.

In his new and expanded role, Brunet will work alongside CEO-founder Marc Bedard on the creation and execution of all strategic aspects of the business, with a focus on accelerating sales across Canada and the United States, plus oversee all commercial operations.

Prior to this appointment, Brunet served as executive vice-president and CFO.

Richard Coulombe, meantime, had been serving as Lion’s senior vice-president, Strategic Initiatives, but now assumes the role of CFO. Coulombe possesses over 25 years of experience in executive finance roles, mostly with manufacturing companies.


“The management changes announced today represent a key step in ensuring that Lion has the optimal senior management team for both today and tomorrow,” said Pierre Larochelle, chair of the board. “Lion’s entire board is confident that Marc, Nicolas and Richard have the required expertise to take the business to the next level.”

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